Mindshare Marketing

I’m trying to come up with a new set of words to describe the brand space and I’d appreciate your help with one of them.  So far, I have pretty good definitions for “brand equity” and “brand value.” The third one is a bit trickier.

I need a brand analogue for “political capital,” unfortunately the term “brand capital” sounds too forced.  Any recommendations?

Yes, I plan on explaining these definitions sometime soon, just not in today’s post.