Mindshare Marketing

I was asked the other day what my level of experience was with web 3.0. Last I’ve heard, though, the world is still catching up to 2.0, let alone experimenting with the next stage. It seems a few companies are trying to push their way upwards and onwards hoping to beat the rush to new technology. To give you an edge, here are a few of my favorite web 3.0 applications (also called “new” or “emerging” media).

• Twitter - This is a website that allows users to send text message updates to everyone in their social network. It’s seemingly pointless, but has massive potential. Companies and brands can communicate with their most fervent fans, you can update customers on new product releases, or just engage stakeholders in an on-going, albeit brief (Twitter limits users to 140 characters), conversation. In April, one user reached out through Twitter to his friends for help getting released from an Egyption jail!
• Facebook - This is more web 2.0, but the development team over at Facebook has been working constantly to push it to the next level. One feature they developed entirely by accident: pages. Once meant to give individual users more space to talk about themselves, pages now allow users to create their own social networks within the overall network of Facebook. Pages can pull in multiple blog feeds, discussion threads, and user profiles - this gives page “members” the ability to build their own network independent of their Facebook web.
• Google - A discussion of web devleopment doesn’t start unless it finishes with Google. “Cloud” computing with the new Google Gears setup makes mobile computing simple, flawless, and almost idiot proof. The new Google Maps SMS features (using text messages to get directions when you’re lost) also integrates Goole further into our daily lives.

There are lots of companies out there racing to develop the next great web 3.0 application, and I can’t wait. The future of the Internet is bright, and will become increasingly important for not just our personal lives but also business as well! For a glimpse into one concept of the Internet’s future, check out the Aurora concept video by Adaptive Path below. This is just a concept, but it definitely displays the direction in which things are moving!