http://mindshare.eamann.com How to gain real estate in your customers' minds ... Wed, 03 Dec 2008 17:00:40 +0000 http://backend.userland.com/rss092 en Everyone loves baseball.  It's a great sport - fun to watch and play with friends.  It's also a great way to build meaningfull analogies about many different things.  Land a big sale, and you "hit one out of the park."  Have a big project riding on your shoulders and you know it's ... http://mindshare.eamann.com/sex-as-a-sales-model-7/ This is just a quick update to let you all know my plans for Sex as a Sales Model.  The current plan is to finish everything this Wednesday with an illustration of an actual step-by-step sales plan.  After that, I will take advice, suggestions, and tips for final content sections ... http://mindshare.eamann.com/schedule-update/ A colleague of mine once sent me a fantastic article comparing company sales processes to bad marriages (the original article can be found here).  Using sex as a sales model teaches the same thing. When men (or women) are trying to meet members of the opposite sex, they often put on ... http://mindshare.eamann.com/sex-as-a-sales-model-6/ Happy Turkey Day to everyone!  Enjoy the time off work, spending the day with your families, and watching some stellar football games.  Also, stay tuned for the return of "Sex as a Sales Model" tomorrow! http://mindshare.eamann.com/happy-thanksgiving/ I haven't actually received any responses to Wednesday's post, so I'll just explain my goals with the material. In sales, most people like to brag about their accomplishments.  They keep track of progress towards sales goals, margins, and the time it takes to close a sale.  For the majority of salesmen, ... http://mindshare.eamann.com/book-content-follow-up-4/