Mindshare Marketing

A lot of people have been looking at my new business card and have been asking what a “perfect customer” is.  I figured I should take a moment to explain exactly what I mean and what the tag-line of my card and website, “Who is your perfect customer?” actually means.

In marketing, a lot of people just flood information channels with data about their products and various promotion events.  The problem is they trade off content for volume and saturate the market with one or two messages that are meant to touch millions of customers at once.  Market segmentation can help with this a little by directing the message towards a specific demographic or region.  This is still an ineffective strategy.  Continue Reading »