Mindshare Marketing

I read an old Harvard Business Review article about “Blue Ocean Strategy” the other day (Blue Ocean Strategy. (2004). Kim, W. C. and Mauborgne, R. Harvard Business Review (October), 77-84.). The article was rather well written, and I have found it very useful in evaluating business opportunities.

Saturated markets with intense competition, according to the article, are “red” oceans. Companies in these markets tear at one another like sharks, filling the blood with water. Innovative companies recognize opportunities to create “blue” oceans in similar markets but where there is no competition. In my experience, I have seen at least two different kinds of blue oceans. I call them icebreaker and parallel blue oceans. Continue Reading »

I felt it was important to have something more than the generic “hello world!” post that comes with this blog.  I want to take a moment to welcome everyone to my blog and thank you for taking the time to visit my tiny corner of the Internet.  I hope to do a lot with this space, but I can’t promise a timeframe.  This blog will be a space for:

1. My thoughts on international business
2. My observations on marketing trends
3. My ideas about possible marketing campaigns

Please, check back frequently because I hope to have a lot of content up soon.  If you have any questions about what I post, please send me an email.  If you have any feedback or suggestions for the site in general, please notify my webmaster.