Mindshare Marketing

The other day, someone asked me why I was attracted to working with start-up companies.  After all, money’s tighter, margins are slimmer, and the risk associated with start-up equity is so much higher.  Why would anyone want to enter that kind of a business relationship?

With me, it’s all about one of my three pillars: fun.  Working with a new company (or even an old company creating a new product) is exciting!  There are unforeseen obstacles to be avoided or surmounted, new relationships to be nurtured with partners, customers, and other stakeholders, and every kind of business challenge you can imagine.

… Then again, I am a bit of an adrenaline junkie.

I had the opportunity this past weekend to watch my brother SCUBA dive for the first time.  Yes, it was only in a swimming pool, but he was still completely under water for a good 10-12 minutes at a time.  I would have gone with him, but we were at the state fair and, unlike him, I had forgotten to bring a spare pair of shorts.

Think about what he was doing.  He was trusting a handful of experienced guides and second-hand equipment with his life.  He was then following the guides completely under the water with this equipment and playing catch with them at the bottom of the pool.  When I think about what he did on Sunday, and the risk he was taking by doing it, I just sit in a state of shock.  There’s a huge, resounding “wow” in my head when I look back at photos of it, too.

All the same, he jumped at the chance.  The $5 fee was no roadblock as he quickly filled out liability waivers, stripped down to his gym shorts, and pulled on the SCUBA gear.  He was excited by the opportunity to try something new and, at least to him, completely untested.

We must be related, because that’s exactly the way I feel about start-ups.  Here I am, trusting a handful of experienced businesspeople and second-hand advice with my professional reputation.  I follow them into the fold and, once I’m completely immersed in the business, I sit at the table and play catch with different ideas for the “future.”  Maybe that’s why other people can look at what I do on a daily basis, and the risk I assume through doing it, and sit in a state of shock.

What do you do in your life or business that people don’t understand?  Do you have similar drivers like “fun” and “excitement” to fuel you as you mock their disbelief?  What are they?

Earlier this year I was living in Seattle, and I heard about this interesting little tax the mayor was trying to impose on shopping bags - both paper and plastic.  I still have problems with the idea of this tax, even though it has become law in several cities in the US.

Beaverton, I fear, is next.  There’s only one problem.  Where are we supposed to get the cheap, sustainable, reusable shopping bags?  I went grocery shopping this weekend at Safeway, and my large grocery order consumed upwards of 15 plastic bags.  (I reuse these bags several times at home, and I do recycle, so I don’t count it as wasteful.)  It would have been nice to use a few reusable bags, but I don’t have any and, apparently, neither does Safeway!

You probably can’t tell from the photo, but there actually is a rack at the end of each check stand for the bags.  They’re sold at 99¢ each.  Not too bad … except they have been sold out every time I’ve been to the store and are still completely sold out.

So, should I still be charged an enormous tax on my “disposable” plastic bags?  Or should it be negated this once because there was no sustainable alternative available?

This past week saw some great things in my life.  Firstly, I am proud to say that we have officially completed the workbook for Career Crossroads.  As you are reading this, I am most likely approving the proof copy through my printer and submitting the title for listing on Amazon.com.

In addition, InspiredSmiles is finally fully integrated with Twitter.  Anyone interested in getting the latest smiles sent to their phone via text messages only needs to sign up for a free Twitter account and follow InspiredSmiles.

I’ve also managed to get back in touch with my creative side.  It’s been a while since I’ve drawn or written anything not work-related.  I forgot how much I enjoy it!  I’ll post some images for you this weekend!